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The most of the young people are glued to devices when they’re bored. To engage its core audience, Isbud Huppu needed an idea that would promote how it makes phone time more enjoyable. People are increasingly looking to screens for entertainment, so how could the ice cream shop brand use technology to entertain their audiance as well as promote their buisness?
Kalinka agency from scratch created a digital product and a campaign that used an interactive Instagram AR filter. The game uses the simple logic of catching the icecream. For every caught cone player gets +1 score, for every missed one the -1 live point withdrawn. The winner is the one with the highest score.
To make people engaged the campaign was created featuring a contest to win free ice cream. The 3 lucky winners who got the biggest score were announced at the end of the week. All of them could come over to the ice cream shop for free treatment of their choice.
